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| How do results of a telemarketing campaign compare with direct mail pieces? Direct Mail pieces may be a less expensive way of marketing however; it tends to achieve minimal results. Compared to telemarketing, which focuses on reaching the decision maker, a direct mail piece alone is often not seen by the real decision maker. Telemarketing ensures that the correct person is receiving your campaign message. Telemarketing achieves the best ROI. What results can be expected from telemarketing? Telemarketing is not an instant short term fix but it IS a very successful tool to help you expand and grow your business. Many variables go into the results of any marketing campaign. With Leading The Way we can offer our expertise to ensure that any project is formulated to produce the best results. Do you use a live person to do my calling or a recording? There is ALWAYS a live person calling on your behalf. To provide the highest quality program possible for our clients, our goal is have quality discussions with qualified prospects. All prospects called will be left with the impression that the call was made by your personal assistant or a representative of your firm right from your office. Do your call representatives use a script? No. We do not use scripts. Our call representatives are trained to NOT read off a sheet of paper, and therefore sound robotic, but rather to present your services in a clear, confident, friendly, and natural manner. This allows for rapport to be built making the prospective client feel more at ease. While we do not allow our call representatives to read line for line off of a script, we do include all requested campaign objectives and reference points into the conversation. What’s the typical background of one of your sales reps? Everyone on staff has significant business experience including telemarketing, customer service, or inside sales. Most importantly, they have excellent telephone communications skills. Everyone involved with Leading The Way brings years of professional experience, to the company and are extremely proficient at what they do. You can have the peace of mind that your campaign is in the hands of a team that is committed to your success. How long will it be before I receive some qualified leads? We begin generating leads on the first day of your campaign. However, the lead ratio depends on the market we are trying to call, the individual we are trying to reach and the service we are establishing interest in. How will campaign results be reported? Do you provide documentation on all calls? Your campaign results are reported to you within the same day that the call list was called on. All call lists are formatted in Excel and will be returned to you showing the results of all the call activity. We not only suggest but we encourage feedback on all campaigns because the bottom line is that our emphasis is on your satisfaction. Does Leading The Way work on a “Pay per lead” basis? In some cases, we do. Please contact us for more information. Does Leading The Way use a high pressure sales style? No. Studies have clearly shown that quality calls are critical to the results that you receive from your telemarketing. There is no doubt that a pressured spiel over the telephone can achieve numerous unqualified leads or appointments however, we are not that kind of business. We do not want to compromise quality so all leads, appointments, or information generated is qualified and productive. How do you charge for your services? We offer a variety of different pricing structures to fit your marketing budget. How long does it take to get a campaign started? We can launch a campaign within 1-2 days. We do require some information from you such as your bio, direct mail piece, all contact info, etc. We work with you to identify your core campaign needs, specific objective and a conduct a thorough training session with our call representatives. Do you run pilot programs to make sure the results will be effective? Yes. While it is essential to give any type of marketing campaign enough time to ensure results, we can work out a pilot program so you can see for yourself how beneficial a lead generation campaign can be. We encourage our clients to set practical goals when building their pipeline and Leading The Way will work with you to reach those goals. When you call, do you use my company’s name - or do you call as Leading The Way? Our representatives use your company’s name. We represent ourselves as part of your marketing team and organization. Do you supply data for the campaign? Yes, we can take care of your campaign from start to finish. Accurate and dependable data is key to the success of your campaign….and sometimes it can be the difference between success and failure in terms of achieving your objectives. We work closely with you to define your parameters when building your call lists. We understand that your telemarketing campaign has to be efficient and productive and it is our goal to ensure that the criteria within a call list is met for your target market. Are my call lists and data gathered confidential? Absolutely! Because we are calling on your behalf, we work for YOU. Therefore, any lists and information gathered is your proprietary information. No information is ever shared with your competitor. Where is Leading The Way located? We are a U.S. based company headquartered in Seattle, Washington with satellite offices located in Dallas, Texas. Why should we outsource our telemarketing to Leading The Way? Because telemarketing is what we do! As a result, we bring experience, professionalism, and results to your company! The value you will get from outsourcing your marketing requirements to Leading The Way will have you saying “Why didn’t I do this sooner?”!! We’d love to talk to you and address any additional questions you have, so please give us a call at: Seattle Office: 425-295-2512 Dallas Office: 682-552-1846 or 682-552-1836 Email: kris@leadingthewayinc.com renee@leadingthewayinc.com kylene@leadingthewayinc.com |
